Madison Who’s Who - Keys To Building A Professional Network

One of the keys to successful peer to peer networks and online networks in particular is that they require an object to connect them. For example people are linked in Flickr by photos, in del.icio.us by bookmarks and in the real world by the school they went to, their job or their hobbies. This is why, in "pure" social networking sites like Orkut and Friendster, Myspace and Facebook communities form.
Business are now learning to tap into the power of these communities to market their products, and drive traffic to their websites. This is only one example of the power of peer to peer networks.
A professional peer to peer network committed to the growth of it's individual members and the expansion of their shared vision will re-invent itself many times as it expands and modifies it's configuration in service to that vision. When we speak of peer to peer networking on this website we are describing the social networking and business networking so essential to succeeding in today's business world. Having a vital and productive peer to peer network in business is, like a computer network, dependent on the power and energy that the participants in that network bring to the table. A peer to peer network of lethargic and complacent people will never empower a career or promote a business.

 

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